Which of the following types of people would you prefer to have in greater numbers working with your business? A. Happy, Low PerformersB. Unhappy, Low PerformersC. Unhappy, High PerformersD. Happy, High PerformersE. All the above. The obvious preference would be “D.” Makes sense as mounting evidence suggests that happy, high-performing workforces correlate with greater employee satisfaction, […]
Who Are Your Customer Advocates?
Are you generating new business from existing customers? Customer advocates are the heart of any successful, growing business because they help send you referral leads – for free. Referrals are warm leads that convert better than leads using other marketing initiatives. Creating customer advocates and harnessing their passion to drive more referrals is a key […]
Letters from Lisa – August 2020
MARKETING MULTITASKING While many studies lay claim that multitasking can actually reduce efficiency, I will argue that ‘marketing multitasking’ is a no-brainer. Unlike mobile devices that are distracting and often prohibit productivity, finding ways to inject marketing into tasks you are already performing is quite the contrary. In fact, marketing multitasking is an excellent opportunity […]
Letters From Lisa – July 2020
Last month we talked about working on your business instead of in it. We are going to continue that discussion by focusing on some thought processes that might help you stay focused on just that. The ways we think about past experiences can help or hinder the development of insight that makes working on the […]