While many “Know Your Customer” resources focus on gathering data or technology that effectively helps you stay in front of your audience, we never want to undermine the value of a genuine customer relationship. The supplement nutrition industry tends to be especially relationship driven, producing easy conversation, a real understanding of customer needs and a […]
4 MYTHS TO DEBUNK ABOUT PRICING
Pricing tends to be looked at as this ominous figure in business that is so difficult that most are left paralyzed. As one of the least studied branches of marketing, pricing has become a black box for many dealers, who simply adopt existing prejudices and misinformation. Put simply: if pricing is a black box, you’re […]
DON’T SELL. HELP.
It’s a safe bet that most people have had a bad experience with a salesperson. You may even cringe, roll your eyes or your stomach turns when you hear the words “salesperson.” Kelley Robertson, author of Stop, Ask & Listen – Proven Sales Techniques to Turn Browsers into Buyers and The Secrets of Power Selling, […]
PASSION IS THE ONLY WAY TO REACH PEAK PERFORMANCE
Which of the following types of people would you prefer to have in greater numbers working with your business? A. Happy, Low PerformersB. Unhappy, Low PerformersC. Unhappy, High PerformersD. Happy, High PerformersE. All the above. The obvious preference would be “D.” Makes sense as mounting evidence suggests that happy, high-performing workforces correlate with greater employee satisfaction, […]